Updates, trends and knowledge
All about digital design & communication
06 Sep 26
5 signs your product isn't being seen for what it is
Always explaining your offering or getting the wrong enquiries? Here are 5 signs your product is not being seen for what it is — and where to start.
Design für KMU
Markenstrategie
Branding
03 Sep 26
Webflow Consulting Switzerland: When Webflow Makes Sense for SMEs and When It Does Not
Webflow consulting helps SMEs decide whether Webflow fits their website, content management, cost structure and brand communication.
Design für KMU
Markenstrategie
Branding
Design Workshops
03 Sep 26
Rebranding Consulting Switzerland: When a New Brand Identity Really Makes Sense
Rebranding consulting helps SMEs decide whether they need a new brand identity, what should stay and how the process should start.
Design für KMU
Markenstrategie
Branding
Design Workshops
01 Sep 26
Design Consulting Switzerland: When Is External Design Consulting Worth It for SMEs?
External design consulting helps SMEs align brand, positioning, communication and website before investing time and budget into execution.
Design für KMU
Markenstrategie
Branding
Design Workshops
18 Feb 26
What My OpenClaw Setup Is Teaching Me About Structure, Tokens and Modern Work
A personal insight into my OpenClaw setup – about structure, token economics, data architecture and why implementing AI is ultimately a design decision for SMEs.
22 Jan 26
Test Before You Build: Why It's Never Been Easier to Validate Your Digital Product
90% of all start-ups fail. The crazy thing? This can be avoided with a simple change of perspective: test before you build. A 'minimum viable product'.
Brand Sprint
Design Prozesse
Design Systeme
Digitalisierung
Digital Branding
17 Jan 26
Google Nano Banana: How a 2:30 AM impulse became a real brand
A spontaneous naming idea became Google's AI brand. What this teaches us about branding in design.
Design Culture
Branding
07 Jan 26
Human Front Aid: How Digital Design Enables Humanitarian Help
How design, structure, and a modern web presence help Human Front Aid build trust and increase donations.
Accessibility
Web Design
12 Jan 26
Design, Code & AI: Think ahead – or be replaced
Claude’s “vibe coding” can build working apps from a single prompt. Sounds futuristic? It’s already happening. For designers, this raises a simple question: Do you create systems and strategy – or just pixels?
Branding
Content Design
Creative Direction
Design für KMU
Design Leadership
22 Sep 25
Liquid Glass, Real Experience and Smart Code: How the Web is Evolving Now
Immersive interfaces and smarter interactions are redefining the web. What that means for user experience, brands and visibility in 2025.
UX / UI
Branding
24 Aug 25
Why Your Website Is Not a Finished Product
Many SMEs and startups still see websites as finished projects. But the digital world keeps changing. With modular systems like Webflow, your site stays flexible, adaptable – and a true growth engine for your brand.
Webflow
Branding
06 Aug 25
AI Tools 2025: Design with a Copilot – Not Under Fire
UXPin Merge, Figma AI, Firefly: These tools are reshaping workflows and reducing cognitive overload. Here’s how Swiss design teams use them meaningfully.
No-Code
01 Aug 25
UX is not a feature. It’s the difference.
Beautiful websites without UX don’t work. Here’s how CorrectDesign uses Webflow to create digital brand spaces that truly resonate.
29 Jul 25
Website Redesign for SMEs: What Does It Really Cost in 2025?
An overview of real website costs for Swiss SMEs in 2025 – from one-pagers to scalable systems. With a strong design focus and flexible platform choices.
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