UX is not a feature. It’s the difference.

The new website is live – and nothing’s happening.

Weeks of planning, design, alignment. The relaunch is finally live. Everything looks good. Modern. Clean. But leads stay flat. No measurable effect.

That’s rarely a design issue. And almost never about the CMS.
It’s about a question that comes too late:

UX isn’t a feature. It’s a mindset.

UX sounds technical – but it’s deeply human. Not about buttons and flows, but about the impression that stays. Do I understand the offer? Do I feel seen?

Three things matter:
3. Resonance. Does it feel honest – or just polished?

UX doesn’t start in the interface – it starts with brand clarity and message. And you can tell. Every time.

Webflow isn’t a CMS. It’s a digital brand space.

We use Webflow because it enables freedom and focus.
No templates, no workarounds – just a system where content, structure and identity come together.

But that’s also the risk:
Or a copy-paste site that looks like all the others.

A strong brand needs space. But also direction.
With clear storylines, context-aware UX, and design that communicates brand values.

For SMEs & start-ups: Not just a website. Real impact.

Many clients come to us saying: “We just need a new website.”
Our answer: Maybe. But maybe not.

What you actually need:
– A feel for what your audience cares about

Only then is Webflow the right tool.
And because it shows what you truly stand for.

We don’t build websites. We build impact.

If your current site doesn’t reflect you anymore –

Who We Are

Greg.design is a creative studio that works with a network of creative professionals to provide solutions for Swiss start-ups and SMEs.

We support future-proof rebranding, tackle creative challenges and promote the development of digital products – from strategy to modular style guides.

Sound interesting? Then let's talk!