Updates, trends and knowledge

All about digital design & communication

Abstract 3D composition of white rectangular blocks connected by glowing cyan lines, transitioning from chaos into clear structure – symbolising efficient AI architecture and structured workflows.
18 Feb 26

What My OpenClaw Setup Is Teaching Me About Structure, Tokens and Modern Work

A personal insight into my OpenClaw setup – about structure, token economics, data architecture and why implementing AI is ultimately a design decision for SMEs.
22 Jan 26

Test Before You Build: Why It's Never Been Easier to Validate Your Digital Product

90% of all start-ups fail. The crazy thing? This can be avoided with a simple change of perspective: test before you build. A 'minimum viable product'.
Brand Sprint
Design Prozesse
Design Systeme
Digitalisierung
Digital Branding
17 Jan 26

Google Nano Banana: How a 2:30 AM impulse became a real brand

A spontaneous naming idea became Google's AI brand. What this teaches us about branding in design.
Design Culture
Branding
07 Jan 26

Human Front Aid: How Digital Design Enables Humanitarian Help

How design, structure, and a modern web presence help Human Front Aid build trust and increase donations.
Accessibility
Web Design
AI is shifting the role of designers – between tools, strategy and systems
12 Jan 26

Design, Code & AI: Think ahead – or be replaced

Claude’s “vibe coding” can build working apps from a single prompt. Sounds futuristic? It’s already happening. For designers, this raises a simple question: Do you create systems and strategy – or just pixels?
Branding
Content Design
Creative Direction
Design für KMU
Design Leadership
Minimalist 3D scene with liquid glass UI cards arranged in a Swiss-style layout
22 Sep 25

Liquid Glass, Real Experience and Smart Code: How the Web is Evolving Now

Immersive interfaces and smarter interactions are redefining the web. What that means for user experience, brands and visibility in 2025.
UX / UI
Branding
Abstract illustration of a modular website evolving organically and remaining flexible.
24 Aug 25

Why Your Website Is Not a Finished Product

Many SMEs and startups still see websites as finished projects. But the digital world keeps changing. With modular systems like Webflow, your site stays flexible, adaptable – and a true growth engine for your brand.
Webflow
Branding
06 Aug 25

AI Tools 2025: Design with a Copilot – Not Under Fire

UXPin Merge, Figma AI, Firefly: These tools are reshaping workflows and reducing cognitive overload. Here’s how Swiss design teams use them meaningfully.
No-Code
UX meets Webflow: A structured brand space with content elements
01 Aug 25

UX is not a feature. It’s the difference.

Beautiful websites without UX don’t work. Here’s how CorrectDesign uses Webflow to create digital brand spaces that truly resonate.
29 Jul 25

Website Redesign for SMEs: What Does It Really Cost in 2025?

An overview of real website costs for Swiss SMEs in 2025 – from one-pagers to scalable systems. With a strong design focus and flexible platform choices.
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