Updates, trends and knowledge

All about digital design & communication

Abstract 3D composition of white rectangular blocks connected by glowing cyan lines, transitioning from chaos into clear structure – symbolising efficient AI architecture and structured workflows.
18 Feb 26

What My OpenClaw Setup Is Teaching Me About Structure, Tokens and Modern Work

A personal insight into my OpenClaw setup – about structure, token economics, data architecture and why implementing AI is ultimately a design decision for SMEs.
22 Jan 26

Test Before You Build: Why It's Never Been Easier to Validate Your Digital Product

90% of all start-ups fail. The crazy thing? This can be avoided with a simple change of perspective: test before you build. A 'minimum viable product'.
Brand Sprint
Design Prozesse
Design Systeme
Digitalisierung
Digital Branding
17 Jan 26

Google Nano Banana: How a 2:30 AM impulse became a real brand

A spontaneous naming idea became Google's AI brand. What this teaches us about branding in design.
Design Culture
Branding
07 Jan 26

Human Front Aid: How Digital Design Enables Humanitarian Help

How design, structure, and a modern web presence help Human Front Aid build trust and increase donations.
Accessibility
Web Design
AI is shifting the role of designers – between tools, strategy and systems
12 Jan 26

Design, Code & AI: Think ahead – or be replaced

Claude’s “vibe coding” can build working apps from a single prompt. Sounds futuristic? It’s already happening. For designers, this raises a simple question: Do you create systems and strategy – or just pixels?
Branding
Content Design
Creative Direction
Design für KMU
Design Leadership
Minimalist 3D scene with liquid glass UI cards arranged in a Swiss-style layout
22 Sep 25

Liquid Glass, Real Experience and Smart Code: How the Web is Evolving Now

Immersive interfaces and smarter interactions are redefining the web. What that means for user experience, brands and visibility in 2025.
UX / UI
Branding
Abstract illustration of a modular website evolving organically and remaining flexible.
24 Aug 25

Why Your Website Is Not a Finished Product

Many SMEs and startups still see websites as finished projects. But the digital world keeps changing. With modular systems like Webflow, your site stays flexible, adaptable – and a true growth engine for your brand.
Webflow
Branding
06 Aug 25

AI Tools 2025: Design with a Copilot – Not Under Fire

UXPin Merge, Figma AI, Firefly: These tools are reshaping workflows and reducing cognitive overload. Here’s how Swiss design teams use them meaningfully.
No-Code
UX meets Webflow: A structured brand space with content elements
01 Aug 25

UX is not a feature. It’s the difference.

Beautiful websites without UX don’t work. Here’s how CorrectDesign uses Webflow to create digital brand spaces that truly resonate.
29 Jul 25

Website Redesign for SMEs: What Does It Really Cost in 2025?

An overview of real website costs for Swiss SMEs in 2025 – from one-pagers to scalable systems. With a strong design focus and flexible platform choices.
Wir verwenden Cookies für Analyse besseres Nutzererlebnis. Sie können diese deaktivieren, allerdings funktionieren evt. einige Funktionen nicht mehr. Mehr dazu in unserer Datenschutzerklärung. Passen Sie die Einstellungen über das Cookie-Symbol an.
alle akzeptieren
nur erforderliche
Cookie Einstellungen
Close Cookie Preference Manager
Cookie-Einstellungen
Wenn Sie auf „Alle Cookies akzeptieren“ klicken, stimmen Sie der Speicherung von Cookies auf Ihrem Gerät zu, um die Navigation auf der Website zu verbessern, die Nutzung der Website zu analysieren und unsere Marketingmaßnahmen zu unterstützen.
Zwingend erforderlich (immer aktiv)
Cookies, die für die grundlegende Funktionalität der Website erforderlich sind.
Alle Cookies akzeptieren
Einstellungen speichern
Made by Flinch 77
Oops! Something went wrong while submitting the form.