Website Redesign for SMEs: What Does It Really Cost in 2025?

Why this topic matters in 2025

70% of web traffic in Switzerland now comes from mobile devices. Yet many SMEs still operate desktop-centric sites that are neither responsive nor meet modern design standards. Recent studies place the average cost for a Swiss SME website around CHF 4,400. But what does that price include, and what can you really expect?

Typical website costs in 2025

Pricing has become more transparent. Here’s a realistic Swiss-based estimate:

Ongoing hosting and maintenance typically cost CHF 19–35 per month.

Why design drives redesign

Redesign is a design task – not just technical. A strong online identity needs to be recognizable, consistent, and scalable across devices and screens.

• Mobile-First UX: Mandatory by 2025.
• Conversion-focused layout: Design that guides – not confuses.
• System-based thinking: Reusable components and clear structure help you update content easily.

Which platform is right for your project?

At greg.design, we primarily recommend Webflow – it offers a great balance of scalability, creative freedom, and usability for SMEs.

That said, not every case is the same. For simpler projects or specific goals (e.g. events, webshops, budget constraints), we may suggest Wix, Shopify, Wordpress or custom solutions – depending on what fits best.

What matters is your starting point:

• Who is your target audience?
• Who will maintain the website?
• What features are must-haves – and which can come later?

Let’s clarify this together in a first meeting.

3 common pitfalls when budgeting for a redesign

• “We just need something simple” → Scope is underestimated
  Planning, content, and design take time. A structured start saves money in the long run.
• “A friend can build it” → No support structure
  Starting cheap can get expensive: Missing project management or updates lead to costly fixes.
• “We already have hosting” → No professional setup
  Slow hosting and outdated systems hurt SEO and security. A strong CMS with secure hosting is a must.

When is a redesign worth it?

It’s time for a relaunch when…

• the site isn’t mobile-optimized
• your design and content no longer match your brand
• you can’t update content yourself
• customers give negative feedback (e.g. “hard to navigate”)
• your business has shifted strategy (e.g. new services or brand)

Rule of thumb: A full redesign every 4–6 years is wise. Small updates should happen continuously with a solid design system.

3 tips for planning your website budget

• Set a rough budget before any calls
  That helps us offer the right solution – even in stages.
• Account for maintenance and growth
  A good website should grow with your business – plan for it.
• Think ahead
  Your platform, structure, and CMS should scale with future needs.

Who We Are

Greg.design is a creative studio that works with a network of creative professionals to provide solutions for Swiss start-ups and SMEs.

We support future-proof rebranding, tackle creative challenges and promote the development of digital products – from strategy to modular style guides.

Sound interesting? Then let's talk!