Corporate Design

Successful branding requires clarity about a company's goals, struggles and audience.

Our identity compass provides this foundation for your success.

You can even choose to implement it yourself or continue to work with us.

We're happy to tell you more – get in touch!

Frequently Asked

What's the difference between branding, identity, corporate design and a simple logo?

Identity is the attitude and values that make your brand unique. It describes the character of your brand, regardless of its visual appearance. We create clarity about the internal and external goals of your brand.

Corporate design is the stage. It encompasses colours, fonts, layout systems, tone, applications and rules so that your brand works everywhere – not just on your business card.

A logo is "just" the symbol that efficiently conveys all of this to the outside world. Your logo must be quickly comprehensible, recognisable and memorable: it must not only correspond to your values, but also to the values of your target group.

All of this together in harmony results in your branding – self-explanatory, consistent, structured, recognisable.

Is branding different from classic graphic design?

Yes — branding goes deeper. Classic graphic design shapes surfaces. Branding defines meaning, voice, and system — the foundation for consistent design across all touchpoints.

What differentiates your branding packages?

Depth, pace, and deliverables. We offer tiers that fit your stage — from essentials to full systems — always with clear outcomes and usage guidelines.

What does your branding process look like?

Clarity first. We align on purpose and audience, define identity elements, and build a modular system with usage rules — ready for real‑world use.

How much does a branding package cost in Switzerland?

It depends on scope. As a rule of thumb, Swiss‑market startup packages begin in the low four‑figure CHF range and scale with complexity. We’ll scope transparently.

How long does a branding project take?

Often 3–6 weeks. Small brand kits are faster; full systems take longer. We’ll plan milestones so you see progress early.

Can I book a rebrand only?

Yes, if the base is solid. If your strategy and core elements are in place, a focused rebrand can be efficient and effective. If not, we’ll suggest the minimal groundwork first.

What is a startup branding package?

A lean starter kit. Naming check, logo basics, color & type, core templates, and usage guidelines — focused on what you need to launch and learn.

Do you also offer classic graphic design?

Yes, that’s our foundation. From layouts and typography to print and digital assets — classic graphic design remains part of our daily work and informs everything we do.

Why invest in high‑quality design?

Because it pays back. Strong design increases trust, conversion, and loyalty. It’s not decoration — it’s how your values become visible and actionable.